The present study examines the “The impact of service quality dimensions on patient satisfaction in the private health sector located in district Sargodha, Pakistan. Service quality is considered to be as one of the significant factor to keep people safe and health from diseases. The study has been carried out by employing questionnaire as data collection techniques by designing 21 items on a five point likert scale. The sample size of the study is composed of 380 respondents from district Sargodha. The results of the study reveals that the most important factor that impact on service quality dimension is tangible “(Physical facilities, equipment, and appearance of personnel)” and empathy “(Caring, individualized attention the firm provides its customers)” so these are the most important factors of SERVQUAL model that impact on service quality. Future research may explore the service quality in various sectors in Pakistan in general and in the Sargodha region in particular.
Rehaman B and Husnain M
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